Certifications
Learning the craft, formally too.
Social Media Management Course
Certificate of Achievement · Instructor: Tehreem Ranjha
Completed 16 May 2024I'm Dua. I plan the calendar, design the post, write the caption, and now run the ad behind it. Founder of baahaya.pk, a modest wear brand, and a Meta Ads specialist for fashion and clothing clients.
a real reel from baahaya.pk
Hi, I'm Dua. I started baahaya.pk as a small modest wear business, and quickly ended up doing all of it myself.
Planning the content calendar, designing every post in Canva, writing captions, replying to customers, and eventually running the Facebook and Instagram ads that brought in sales. That hands-on stretch is what turned social media from a task into the thing I actually want to be doing.
Now I split my time between growing baahaya.pk and working with other clothing brands, bringing the same discipline: a real content calendar, a consistent visual identity, and ads built around actual conversions rather than vanity numbers.
I'm reliable, detail oriented, and just as comfortable working from a brief as I am bringing my own ideas to the table.
the toolkit, in motion
My own modest wear business. Full social media presence, content, Canva design, and the Meta ad campaigns behind its online sales.
Running Facebook and Instagram ad campaigns focused on driving online sales and conversions, with audience targeting built around each brand's customer base.
I plan and maintain a real content calendar, not just one-off posts, every brand I work with knows what's coming next.
My ad work is built around online sales and conversions, with budgets and creatives adjusted as campaigns run, not left on autopilot.
I take the time to understand a brand's tone before I write a single caption, so the content actually sounds like the brand.
Reliable turnaround, close attention to brief details, and comfortable working independently on a remote or freelance basis.
Founder & Social Media Manager · Self-owned business
Starting baahaya.pk meant building a modest wear brand from nothing, with no existing audience, no visual identity, and no playbook. Every part of the brand's online presence, from its look to its voice to how it actually sold, had to be built from the ground up, by me, alongside daily orders and customer messages.
I built a consistent content calendar and a Canva-based visual identity so the brand looked and sounded the same across every post. I engaged directly with customers to keep the brand voice responsive and human, and once the organic side was steady, I moved into running Facebook and Instagram ads focused specifically on driving online sales rather than just reach.
Certificate of Achievement · Instructor: Tehreem Ranjha
Completed 16 May 2024If you're looking for someone to plan the calendar, design the post, write the caption, and run the ad behind it, I'd love to hear about your brand.